European law is now central to the regulation, governance and commercialisation of sport.
Benoît Keane advises sports organisations on the application of EU and competition law to sports regulation and the commercialisation of sports rights.
He has acted in significant cases concerning sports governance, competition law, regulatory frameworks and the commercial exploitation of sport.
Overview
Navigating the
Legal Framework
Sports organisations operate within an increasingly complex European legal framework.
Sports regulations may be subject to EU competition and internal market law when they concern economic activity. At the same time, EU law recognises that sports regulations may pursue legitimate objectives such as integrity, health and safety and the proper functioning of sporting competitions.
The challenge is understanding how these principles apply in practice.
Benoît advises sports organisations on the design and review of regulations, the application of EU law to sporting activities and the legal risks associated with commercial agreements and sports rights.
He also represents clients in significant proceedings before the European Commission, the EU Courts, national courts and the Court of Arbitration for Sport.
What We Do
Areas of Expertise
Sports Governance and Regulation
Advising on the compatibility of sports regulations with EU competition law and other European legal principles.
Competition Law
in Sport
Advising on the application of competition law to sports organisations, regulations and commercial arrangements.
Regulation of Players
and Clubs
Advising on the application of EU law to rules governing players, clubs and participation in sporting competitions.
Independent Competitions and Event Organisers
Advising on the legal framework governing the authorisation of independent events and competitions.
Tournament and League Formats
Advising on the legal and regulatory issues arising from the organisation and structure of sporting competitions.
Sports Media Rights
Advising on the competition law and EU legal issues arising from the collective sale and exploitation of sports media rights.
Ticketing and Sponsorship
Advising on sports rights agreements and the application of European competition law to commercial arrangements.
Approach
How Benoît Helps
01
Design
European legal considerations should be addressed when sports regulations and commercial frameworks are being designed.
Benoît advises organisations at an early stage to identify potential legal issues and develop frameworks that are capable of withstanding scrutiny.
02
Review
Existing rules and agreements may need to be assessed as the legal and commercial environment changes.
Benoît reviews regulations, commercial arrangements and proposed initiatives through the lens of EU and competition law.
03
Defend
When a regulatory or commercial framework is challenged, specialist representation can be essential.
Benoît has represented clients in proceedings before the European Commission, EU Courts, national courts and the Court of Arbitration for Sport.
Professional Recognition
Splash